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Citrine Technologies to Help Flower Industry Grow Through “Flowers & Technology” Seminars at the 2004 Agriflor Show in Miami Beach

Citrine to Bring Its Proprietary FlowerPower™ Tool to the Premiere Fresh Cut Flower and Floral Supply Show in Miami Beach

Miami,FL (PRWEB) February 27, 2004 – Citrine Technologies, Inc., will be hosting a series of “Flowers & Technology” seminars focusing on the important South Florida industry at the Agriflor 2004 Fresh Cut Flowers and Floral Supply Show at the Miami Beach Convention Center March 1-3, 2004, from 10-11 a.m. each day.

Citrine will host three seminars to discuss and demonstrate its proprietary FlowerPower business suite: a supply chain solution specifically tailored to the floral import/wholesale industry. The focus of the seminars will be on improving the flower business with a custom software solution designed specifically for the flower industry.

The Agriflor show is the international flower industry’s premier event, held with the most progressive retailers, wholesalers, growers, suppliers and technology providers focusing on floral business needs and trends.

Miami is considered the second most important city in the world for the flower industry after Aaslsmeer, Netherlands. Most of the fresh cut flowers imported from Latin America pass through Miami and are distributed by South Florida floral importers and wholesalers.

“Flower Power address the specific needs of wholesalers and distributors” said Joel Boniske, Partner, Citrine Technologies. “The Flower Power tool provides the professional edge that a flower wholesaler or importer needs to succeed, and we believe this is a differencing factor in a very competitive market.”

Flower Power Benefits:
• Reduced administration costs. Grower’s Reports now take 50% less time to complete.
• Response time to client request are greatly improved due to the new search feature available for inventory.
• Ability to track sales information including market, salvage, promotional and standing orders in a report format or exported directly to Excel.
• Execute quick and accurate inventory checks utilizing a bar code interface.
• Improved tools for financial forecasting and analysis with drill down capabilities to the source documents.
• Scalable database platform using Microsoft SQL Server that will provide data analysis capabilities.
• To learn more about the Flower Power Tool, please visit http://www.citrinetech.com/flowerpower/
“We’re excited that the international Agriflor event has been moved to Miami as a way to highlight the importance of South Florida in an international hub of the floral industry”, added Boniske. “As Agriflor recognizes South Florida as the floral gateway to the US market, Citrine’s FlowerPower is the right solution to help the industry grow profitably”.


About Citrine Technologies, Inc
Citrine Technologies is a leading provider of business management solutions with a specialization in Microsoft Business Solutions. Citrine's services include assisting companies in the selection process, deployment and post implementation support service. Located in Miami-Dade County, just blocks away from the Broward County line, Citrine is fully staffed with professional, certified consultants, developers, CPAs and MBAs ready to assist local businesses in maximizing operational efficiency. For more information and press access to downloadable photographs please visit our website at, www.citrinetech.com or call us at 305.493.3762.

Press Contact:
Alec J. Rosen
786.457.6680
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