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MEDIA ALERT FOR IMMEDIATE RELEASE CONTACT: Judy Benson THE BRIDAL SHOP 701.235.0541 WAR BRIDES RECEIVE FREE WEDDING GOWNS Fourteen bridal stores throughout the country give away 1400 wedding dresses! Fargo, ND – March 31, 2004 – On Sunday April 18 and Sunday April 25, bridal salons from around the country and leading bridal gown manufacturers have joined together to make 1400 military brides’ dreams come true. To distribute over 1400 bridal gowns in one day is the goal of a group of bridal retailers from North Dakota and Wisconsin, to California and Florida. Manufacturers such as Mori Lee, Paloma Blanca, Mon Cheri, Alfred Angelo, Christina Wu, Maggie Sottero, Rena Koh and Private Label by G are donating the wedding gowns. “Around the country many brides and grooms-to-be who have been on active duty, have had to forgo their wedding day in order to serve our country,” says Judy Benson of the Bridal Shop, Fargo, ND, organizer of the project. “We just want to thank them and, in our own way, show our appreciation and be a part of their postponed special day.” All of the participating stores are independently owned small businesses coordinating their efforts for this special cross-country event. Each of the 14 participating stores is supplying 100 dresses each on one day at a total value of $1,000,000.00. Anyone who has served (or is currently serving) in Iraq, Iran, Afghanistan, Bosnia or Kosovo or whose fiancés has, or is serving, is invited to visit one of the participating stores to select a FREE wedding gown. In order to be eligible, each bride will need to present deployment papers. “We have watched these brave men and women put on their fatigues and smiles, while putting their lives on hold,” continues Benson. “It is our turn to give something to them.” Several of the stores will be opened exclusively to these military brides and their families on this special day. The event has been organized to allow these brides and their families the change to regain a sense of their wedding day dream and to begin to plan and celebrate their new lives together. “It is our mission to make 1400 wedding dreams come true,” concludes Benson. -moreFREE WEDDING GOWNS Page 2 March 31, 2004 The 14 participating bridal stores are: On Sunday April 18, 2004: Fargo North Dakota The Bridal Shop Judy Benson 701-235-0541 Tulsa Oklahoma Bridal Classiques Debbie Love 918-494-6600 St Petersburg Florida CC’s Bridal Boutique Gail Malecot 727-823-1761 Green Bay Wisconsin Elaine’s House of Brides Elaine Boehnlein 920-498-8998 Mobile Alabama Minton’s Serena Minton 251-342-2543 Minerva Ohio Henri’s Cloud Nine Meg Kopp Walters 330-868-6160 Portsmouth New Hampshire Madeleine’s Daughter Janice Wood 603-431-5454 Rochester Minnesota Mestad’s Cathy Mestad 507-289-2444 St Cloud Minnesota Mestad’s Cathy Mestad 507-289-2444 Eau Claire Wisconsin Mestad’s Cathy Mestad 507-289-2444 On Sunday, April 25, 2004: Costa Mesa California Mon Amie Bridal Julie Chalupsky 443-482-9670 Atlanta Georgia Bridals by Lori Lori Allen 404-667-6021 Baltimore Maryland Betsy Robinson’s Betsy Robinson 410-484-4600 Bridal Collection Burlingame California Unique Bride Peggy Andrews 650-347-7001 - ### -